Colombian Beauty Company Recamier Achieved a 28% Increase in Annual Sales with ONE PLATFORM Bundle
Mississauga, CANADA – April 10, 2024 – Recamier, a renowned Colombian cosmetics and beauty products company, achieved a remarkable 28% increase in annual sales in 2023. With the successful implementation of SOTI’s ONE PLATFORM Bundle, the company digitized its operations to have more control over the devices used in different processes of commercial management to ensure the company’s goals were met.
Operating since 1947, Recamier has evolved into a multinational enterprise, exporting its products to 14 countries through 10 unique brands. With 75 years in the Colombian market and over 15 years as an international company, Recamier's commitment to creating high-quality cosmetic products remains steadfast. With 700 employees and a year-over-year growth rate of approximately 30%, the company has successfully positioned itself as a leader in the beauty industry.
Before implementing the ONE PLATFORM bundle, Recamier faced operational challenges, as the inventory of mobile devices was managed through manual processes and using Microsoft Excel spreadsheets. In addition, there was no efficient process to manage the allocation, delivery and replacement of devices due to theft, loss or malfunction. Likewise, there was no tool to establish policies for the use of applications, configure user profiles, provide remote access and support for each device. Not knowing details about hardware and software aspects resulted in a lack of optimal use of all the technological resources used by the commercial team.
“The beauty industry and the categories in which we participate demand quick and informed decisions; however, as demand for our products increased, so did the challenges in managing inventory and deliveries. It was very important to find a way to keep our devices updated, located and in perfect condition. Our employees relied on Google Forms, WhatsApp and other tools to share all records captured in POS and any issues with the devices led to downtime during business hours. All of this changed once we implemented SOTI’s EMM,” explains Stella Garcia Restrepo, IT Vice President at Recamier.
With a recommendation from a trusted partner Intechsys, Recamier embraced the ONE PLATFORM Bundle from SOTI, achieving a complete optimization of its operations. SOTI MobiControl now handles inventory control digitally, eliminating the need for manual configurations. Hardware management, including device connectivity, battery status and storage, is remotely managed with automatic updates generated seamlessly.
SOTI MobiControl's route monitoring and geolocation features have enhanced employee productivity and ensured compliance in field effectiveness. SOTI XSight provides full remote support for apps and devices, reducing response times and streamlining problem-solving. Recamier now utilizes SOTI Snap for point-of-sales management forms, maintaining an organized record of product displays at each client.
Since the implementation of SOTI Snap, there has been a greater reach in the number of registrations of point-of-sale displays in relation to the registrations obtained through electronic forms, which has represented a 24% growth and a greater participation on the part of the users. With the strategic change to SOTI Snap and the increase in user productivity, it has also contributed to the company's sales, where a 28% growth in cumulative sales for the year 2023 was obtained, reinforcing Recamier's position as a market leader in the beauty industry.
SOTI XSight's Incident Management tool has improved support request visibility by 50%, leading to quicker and more efficient device issue resolutions, while Operational Intelligence metrics have reduced connectivity problems by 80%. The optimized use of mobile devices has increased their longevity in the field by 60%, eliminating the need to acquire new devices prematurely.
"The results speak for themselves. At SOTI, we know that as companies like Recamier embrace digitization and technological transformations and acquire new devices, they must find a way to manage them and keep them available and in optimal conditions. SOTI is more than prepared to help them throughout the process to ensure better productivity, more support for their employees and have a positive impact on their overall operations and sales,” concluded Michell Escutia, Director of Sales for SOTI LATAM.
You can learn more about Recamier's successful partnership with SOTI here.
About SOTI
SOTI is a proven innovator and industry leader for simplifying business mobility solutions by making them smarter, faster and more reliable. With SOTI’s innovative portfolio of solutions, organizations can trust SOTI to elevate and streamline their mobile operations, maximize their ROI and reduce device downtime. Globally, with over 17,000 customers, SOTI has proven itself to be the go-to mobile platform provider to manage, secure and support business-critical devices. With SOTI’s world-class support, enterprises can take mobility to endless possibilities. For more information, visit soti.net.
About Recamier
At Recamier we have been combining human talent and all our technological resources since 1947 to imagine, create and conquer a different world in which colors, fragrances and textures fill every corner with unique experiences. We develop high-quality cosmetic products for all audiences that generate a change, an experiential experience and a different adventure on each occasion. For this reason, we work with seriousness, perseverance and in accordance with nature and the environment.